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Understanding the Stages of the New Digital Marketing Funnel
Adapting to modern trends and shedding the weaknesses of the traditional marketing funnel, this next evolution digital marketing funnel model has an HD view of the customer journey, 10 stages leading...
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6 Reasons the Customer Journey is the Future of Digital Marketing
Digital Marketing is rapidly evolving. As we undergo “digital darwinism,” these 6 reasons explain how the customer journey will be key to future survival. The “Customer Journey” is a term that...
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17 Proven Ways to Generate More Leads that Convert to Sales
79% of marketing leads never convert into sales. Learn 17 effective ways to drive higher quality traffic and generate more leads that will actually buy. Ah, lead quality. Putting marketing and sales...
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4 Smart Content Planning Tips to Ensure a Huge ROI
Only 41% of marketers get a positive ROI from content marketing. Learn 4 effective content planning tactics to maximize the return and impact of your content programs. Given the significant role...
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Why Your Content Marketing is Failing and How to Fix It [SlideShare]
70% of B2B content marketers aren’t reaching their goals. Learn 45+ costly mistakes that cause content marketing to fail, and actionable tips on how to correct them. In my previous article, in addition...
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How to Never Get Unwanted SPAM Emails Again [Incredibly Simple Hack]
Tired of promotional emails cluttering up your inbox? This super easy, 2-minute hack will keep all unwanted spam emails out of your inbox for good. I used to get 97.6 marketing emails per day. Thanks...
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9 Ways to Ensure Agile Marketing Success with Better Sprint Planning
Learn how to improve the effectiveness of sprint planning to elevate the success of your overall agile marketing process and every sprint you run, with actionable tips, secrets and lessons learned from...
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7 Huge Common Misconceptions About Customer Journey Mapping
In this insightful interview, expert Steve Offsey debunks seven of the most common customer journey mapping misconceptions, myths and mistakes that cause marketers to fail. Customer journey mapping is...
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65 Questions for Understanding the B2B Customer Journey
Stages are just half the battle. Get the ultimate list of 65 questions to help you fully understand the B2B customer journey for your customers & business. When people talk about understanding the...
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How to Use Growth Hacking to Skyrocket Your Marketing Results
Learn 7 ways taking a growth hacking marketing approach helps teams drive rapid business growth through innovation, experimentation, agility, and big ideas that move the needle. In recent years, the...
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How to Use Customer Behavior Data to Drive Revenue (Like Amazon, Netflix &...
Learn how the most successful modern companies leverage customer behavior data and analytics to drive customer acquisition, retention & growth, and why you should too. According to research cited...
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10 Powerful Behavioral Segmentation Methods to Understand Your Customers
Get an in-depth overview of 10 different approaches to behavioral segmentation (including both B2B and B2C examples) that can be used to better understand your customers and maximize results at every...
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Report: The State of Customer Journey Management and CX Measurement
Get an overview of key findings, insights and trends on how leading teams are measuring and optimizing customer journeys and customer experience from Pointillist’s survey of over 700 CX, marketing and...
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